|
|
Did you know the key to effective marketing is a well-balanced strategy?
A balanced marketing strategy consists of two fundamental elements. The first element
is to maintain and grow your customer database. The second is event marking. Mason Associates offers both.
Owner Base Marketing (OBM™), our proprietary software, offers a quality, cost effective marketing solution.
OBM’s™ unique strategies were developed to maintain and grow your business, tailored to meet the
specific needs of your service department.
Your mileage base reminder has done its job of telling you and your customers when service is due
by monitoring the activity of your best customer.
Mason Associates takes your customer data base to the next level by monitoring the inactivity
of your customers. We take direct and decisive action long before your customer is lost.
• OBM™ works in conjunction with your mileage base reminder program,
allowing you the freedom to use the reminder program of your choice.
• OBM™ curves defection, re-activates lost customers, and continually
conquests for new customers.
• OBM™ can increase your overall response and provide superior
value and return on investment.
Event Marketing
Mason Associates can help you recognize and implement special event
opportunities. We offer:
_Speciality marketing campaigns
_Car Care Clinic campaigns
_Holiday mailing campaigns
_Special Announcement campaigns
_Recall campaigns
Contact us today for additional information. |
