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Did you know up to half of the direct marketing you do can miss its target?
If you eliminate the reasons why, you naturally increase your response rate. Mason Associates’
proprietary software and processes reduce those misses, resulting in a decrease of your
advertising expenditures.
Our processes include:
• Database Cleanup
• Removal of business destination addresses
• Purging duplicate records
• VIN Decoding
• Address Standardization
• NCOA – National Change of Address (licensed and in-house)
• DPV- Delivery Point Validation
• CASS Certification
We track and consider:
• Mileage of vehicle
• Make of vehicle
• Maintenance history of vehicle
• Dealership service schedules
• Dealership geography |
